Facebook’s introduction of Subscribe in September last year and its resulting transformation into an asymmetrical social network has presented a new opportunity for connection – but is it an opportunity that is passing many journalists by?
Social media use has exploded among journalists in recent years. What only a few years ago was considered by many in the industry at best a fad, and at worst a time-wasting distraction, has now become a valued part of the reporter’s toolkit.
And the evidence around me – in newsrooms, in conversations with colleagues and online – suggests that Twitter has become the tool of choice for most. Where once Twitter was an unknown quantity, now it is almost surprising to discover a journalist isn’t using the micro-blogging service.
But is this really the best approach for us to be taking?