Football League scores record audience figures on 2014/15 fixture release day

More than one million football fans visited Football League Interactive (FLi) websites on Wednesday, making fixture release day 2014 a record day for the network.

At 9am the fixtures for the forthcoming Premier League and Football League seasons were published and 1,002,228 unique visitors came to FLi sites during the day, a 30 per cent increase on the 736,993 visitors who came to the network on fixture release day in 2013. Total page views were also up 75 per cent to 2,411,426 compared with 1,377,467 last year.

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We’re off to Wembley for the Sky Bet Football League Play-Off Finals

Wembley StadiumTomorrow evening I will be heading to Wembley for what is surely the biggest weekend in the Football League calendar – the Sky Bet Play-Off Finals.

On Saturday, Sunday and Monday the national stadium will be the scene of intense drama as two clubs from each of the League’s three divisions do battle for promotion. The biggest game of the weekend takes place on Saturday when Queens Park Rangers and Derby County meet in the Sky Bet Championship Play-Off Final, a fixture dubbed the ‘richest game in football’ thanks to the huge sums guaranteed by promotion to the Premier League.

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The faces of the Sky Bet Play-Offs 2014

At the start of the year I joined the Football League and took on a job all about content and social media – working with colleagues in the digital team to improve and evolve the League’s online content.

In the last week or so I’ve been busy using ScribbleLive to tell the story of the play-offs, where teams in the Championship, League 1 and League 2 fight for a place at Wembley and the chance to win promotion.

One of the best bits of this live storytelling effort has been engaging with fans on social media – primarily on Twitter and Instagram – in real time to ensure that our coverage of the play-offs puts the fans front and centre throughout. This has led to me discovering lots of fantastic fan pictures shared on social and has proved to be one of the best parts of the whole experience.

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