My five takeaways from the Journalism.co.uk news:rewired digital journalism conference

On Wednesday I joined scores of journalists from around the world for the news:rewired digital journalism conference organised by the good folks at Journalism.co.uk.

As always there were plenty of great speakers, representing organisations including The Wall Street Journal, the BBC, Facebook and BuzzFeed, and lots to think about as the digital revolution continues to disrupt and challenge the business of news.

Each of the sessions that took place in London this week are covered in depth on the news:rewired website, but here are the five things I took away from the conference:

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BuzzFeed’s Will Hayward talks about online advertising and content marketing in the age of the social web

Will Hayward

No one likes receiving a gift clearly intended for the person who gave it rather than the person receiving it, right? So why do so many people seem to think this kind of approach will work when it comes to advertising and content marketing in the age of social and a web increasingly built on sharing?

This was the message from BuzzFeed’s VP, Advertising, Will Hayward when he spoke to an audience of advertising professionals (and this journalist) at digital agency SapientNitro in London earlier today. I’d previously heard Will’s colleagues Luke Lewis and Jack Shepherd speak at journalism conferences but their talks were focused almost exclusively on editorial, so I was keen to hear from someone firmly on the advertising side of a business many in our industry are watching closely.

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