It’s clearly a very selective measure of influence and ultimately means very little, but I’m pleased to have been included in the list because since I took my first steps into the world of social media and blogging I’ve come to see just how useful these tools can be, and why all journalists – regardless of the level at which they operate – should be excited about the possibilities for using social media and the web to interact with their audience.
Establishing an account on Twitter and a professional page on Facebook has allowed me to explore new ways of communicating with my audience. Sharing pictures, creating polls and posting links might not generate a wealth of stories – but it does help build relationships with readers in ways which were not possible before.
I would encourage all journalists, if they haven’t done so already, to begin looking at how they can use tools such as Twitter and Facebook in their working lives. By not doing so they are cutting themselves out of the conversation, and as a journalist that’s suicidal.